HHAeXchange Blog

Extraordinary Women in Homecare: Vicki Hoak, HCAOA

Extraordinary Women in Homecare: Vicki Hoak, HCAOA


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There are more than 18 million health care workers in the United States; 80% of them are women, according to the Bureau of Labor Statistics.

While women make up the vast majority of home health care workers, they are a minority in the C-Suite. Only 40% of the industry’s key decision-makers are female.

Homecare is a tough space to succeed in, and while org charts may not reflect it, this industry is loaded with strong, determined women doing incredibly meaningful work — they simply do not get the recognition they deserve!

Here at HHAeXchange, we would like to take one small step towards changing that. ‘Extraordinary Women in Homecare’ is a series of feature articles designed to celebrate women who bring strength, passion, and creativity to their roles in the home care industry.

For this edition, we spoke with Vicki Hoak, Executive Director of the Home Care Association of America (HCAOA). As the industry’s leading trade organization representing homecare agencies and their suppliers across the country, HCAOA strives to provide member agencies with practical resources to enhance operations and margins, while improving training and quality within homecare. In this article, Vicki opens up about her personal relationship with homecare, what excites her most about the industry, and the pandemic lessons every provider needs to take with them into the future.

Click here to read the story.

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