Home care agencies have become a critical component of the overall healthcare system, providing individuals with the care they need, all while saving the system the expense of high-cost alternatives like hospitalizations or long-term care options. As baby boomers continue to age, the demand for in-home care services is bound to increase. This provides the home care industry with a significant opportunity for growth, but how do agencies ensure they are among the businesses that swim, rather than sink, in this newly competitive market?
Increasing referral revenue should be top-of-mind for all home care providers. But, as an agency grows, it becomes nearly impossible to manually track and manage referrals from hospitals and payers. Instead of suffering through traditional referral management methods, providers would benefit from an integrated system that allows for direct communication with the source, including insurance companies, managed care organizations (MCOs) or state and federal payers. Once providers have implemented an open line of communication with payers and streamline the referral process, they can focus their efforts on expanding the agency and providing high-quality care to its growing number of members.